Copywriter Via Email Strategies To Grow Your Business
How to Find a Briliant Copywriter
If you want to generate an income on the internet, you are going to need a website. If you want that site to be profitable, it needs to be written extremely well. Unless you're good at copywriting already it's best to employ someone qualified to compose the text on your site. An expert copywriter can help you make far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are created equal. Some of them are really gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here is how you can tell the good from the bad.
Does the writer have his or her own web site? Any copywriter who would like to write web copy should have a web site that features their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you build yours? Pay attention to the copy on their web site as well. If it is full of typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's website? This is more involved than just noting grammar mistakes. Does the web copy move you to experience any kind of emotional reaction? Does it cause you to feel affection for the writer? Does the copy make you want to follow up and find out more about them? Does it make you eager to employ them as soon as possible? Does the copy make you feel like you should click away? Does the website copy push you to be angry? These are all vital reactions and you should pay attention to them.
Do a bit more inquiry on the copywriter. Seek reviews for the copywriter on independent sites and forums. It's very likely that the only reviews you will find on the writer's site are going to be good. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You have to also request the copywriter to provide you one or two references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is crucial to actually go over any samples supplied to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing looks like it was copied from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to discover if a copywriter is worth spending your money. It is crucial try these out that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.